About Throwback Joe

I grew up near downtown Los Angeles in the ‘60s and ‘70s. I remember listening to Rams games on the radio and hearing the names of all time greats like Roman Gabriel, Merlin Olsen and Deacon Jones. But I could never afford good quality, authentic looking gear to sport my favorite team. By the time I finally could, the Rams had moved out of L.A. and into St. Louis. I remained a dedicated fan but the old school Rams gear I always wanted seemed almost impossible to come by... until Throwback Joe.

Throwback Joe was founded in 1999 by Rams fan, Joe Verdugo, with the philosophy of “capturing the moment one fan at a time.” By offering replica style jerseys from different eras, Throwback Joe aims to give any and all fans that perfect feeling of nostalgia that their fandom is based on.

Football is such a big part of my family. We watch together, we cheer together, and we cry together. Our love for the Rams brings us closer and closer every season, and every season we create more and more memories. To me, being a Rams fan is not just about football. It’s about the moments. It’s about the memories. And it’s a big part of who I am.

That’s why when I took over as owner of Throwback Joe, I vowed to help provide football fans everywhere and anywhere with a good quality product that allows them to express themselves as fans and preserve moments that are most precious. Whether it’s watching Eric Dickerson run down the field in that bright blue and yellow, cheering at the top of your lungs when Mike Jones made that tackle, or just hanging out with your Ramily, each moment is special. Throwback Joe allows fans to choose their colors, style, name and number to create custom, one of a kind gear to represent these moments and wear them any time. 

Throwback Joe’s high quality jerseys are made to order but capture the essence of jerseys once worn by Rams players in a variety of eras. The hoodies are comfortable, stylish, and are inspired by these same “throwback” styles, while also featuring unique horns on the hoods that you will not find anywhere else.

So if you’re looking for gear that’s nostalgic, high quality, and tells your story as a fan, look no further than Throwback Joe. “As real as it gets.”

Go Rams!

- Cal Kunishige, Owner of Throwback Joe since 2019